Apple Lossless Audio CODEC (ALAC),Like many other large companies, it acquires many companies to improve its own products. According to some analysts, next acquisition of the company that Tim Cook runs could be GoPro, the famous brand that manufactures personal cameras for, above all, recording extreme sports. As usual in these cases, Apple has not said anything, but GoPro shares have risen 16% in recent hours, an increase that comes after declines of up to 45% in recent months.
According to analyst Dan Ives of FBR & Co., this acquisition would make sense for Apple, especially if the idea of the Cupertino is add these cameras your famous ecosystem how much we like users. But Ives is not the first analyst to speak of this possibility. In September, analyst Gus Richard from Northland Capital He said GoPro aimed to get Apple's attention by creating good content, software and hardware.
When you consider that Apple already creates smartwatches and that they are rumored to create their own autonomous car, these analysts are not saying anything crazy. Apple's cameras (those of the iPhone) are already one of the most popular in the world, reaching this year number 2 only behind Nikon and the first on Flickr. It should come as no surprise that they acquired a company that makes video cameras that we could control with our iPhone or, what would be more interesting, with an Apple Watch. In addition, we already saw an Apple patent that described a system in which a camera could be mounted on diving helmets and goggles to be controlled remotely.
In any case, we are only talking about rumors that arise from reports from some analysts. If Apple ends up acquiring GoPro is something that we will only know as the months go by.