There was much talk during this year and the previous one about the real price of the iPhone X and the reason why the OLED panels of Samsung increased it by adjusting profit margins to Apple Lossless Audio CODEC (ALAC),.
That is why the Cupertino company began an incessant battle to find other suppliers of panels with cheaper OLED technology. Everything indicates that Apple is going to be forced to continue using Samsung panels due to LG's incompetence.
The Korean firm LG is the world's second largest provider of this type of technology, more specifically it is Samsung's rival in this matter. This is why Apple had so much hope of stopping enriching its direct rival in telephony and diversifying products by allying with LG. Nothing is further from reality, Although LG has done its part, it is very different to make panels for televisions with respect to supplying the needs and demand of Apple when making screens the size of a mobile device. According to The Wall Street Journal, LG is not capable of it and Apple has had to save the try, evoking the only possible choice, to continue using Samsung panels in its high-end device that is presented during 2018.
Although the Cupertino firm has asked LG for some samples and prototypes, they have not quite satisfied Apple's quality standards and have ended up giving up on the idea of being able to include their panels in the device that will presumably be presented in the last quarter. of the year 2018. Apple has no choice but to continue enriching Samsung, despite the fact that the latest data makes it clear that the most profitable phone on the market is the iPhone X - in net profit - and that Samsung's first is many steps below. The reality is that Samsung's OLED panel is giving good results in the iPhone X and it does not seem necessary to change anything, that is, to enforce the typical saying that if something works, do not touch it.
I do not think that Apple is obliged to mount Samsung panels since they themselves know that panels with still images are burned, I do not think it is a good idea, I particularly think that what Apple does is lower its potential and prestige by doing this and I think they have enough technology and enough capital to assemble their own panels manufactured by themselves
A risky decision, where they exist. But if something has characterized Apple over the years, it is that they know how to take risks for an even greater profit; however, you have to wait and see how events unfold to determine that. Greetings.