Smart phone, Augmented Reality and Nike shoes… what can go wrong? Absolutely nothing, and it is that they are three products of absolute fashion and that have come together to satisfy their consumers even more. In recent years, an ecstasy of sneakers and urban style has been experienced, and it seems that Augmented Reality will be a great companion for these types of products.
A key app is Nike's SNKRS, where you can keep up with their latest releases. Well Now Nike is going to take advantage of Augmented Reality to promote its new content with exclusive launches in cities. Without a doubt, Augmented Reality is increasingly present in our day to day.
This has been the news that the Nike team announced today:
The application can now show us the opportunity to buy certain shoes with a more limited stock, for this we can take advantage of an image that will be hung on some street signs. We can only view and purchase these shoes through Augmented Reality, a new feature that has come to the SNKRS camera, the iOS application. The first will be the Nike SB Dunk High Pro «Momofuku».
We have no doubt that it is a quite interesting trading strategy and that will make users get used to Augmented Reality, a testing ground to see if users are really getting used to this type of technology that could significantly reduce costs in shop windows and much more. But honestly, I do not hope the day will come when we can only visualize the content that we want to acquire through Augmented Reality, I imagine the stores full of people focusing on the wall with their mobile device and it generates a strange feeling. VLet's see how Augmented Reality advances, which Apple has bet so much on.