As the months go by, companies announce their quarterly data and statistics. In the case of Apple, it does not provide detailed information on the Users quantity from Apple Music, for example. On the contrary, it announces the amount of income generated in the sector that it has called services. However, Spotify just announced that the platform has reached 124 million premium subscribers, double the latest data announced by Apple Music, whose active users amounts to 60 million.
Spotify doubles in active users to Apple Music
The directors of Spotify are in luck. Its data has been improving in recent months, increasing by 29% the number of subscribers if we compare this last quarter with the same quarter of last year. In addition, as we have already mentioned, they have announced the arrival at 124 million premium users, a large number if we take into account that its most direct opponent, Apple Music, does not exceed 65 million subscribers.
Apple is not used to announcing the number of users it has on its streaming music platform. The general trend is to advertise from 10 million to 10 million, so in a few months we will see the announcement that they have reached 70 million. By then, Spotify could have surpassed the 130 million mark.
If we analyze the data offered by Spotify we have to take into account a nuance: that within those 124 million are included those users who have paid to access premium mode through a promotion (3 months for 0,99 euros, free month, etc. ). However, the constant growth of the streaming music platform that pretends to have among the 126 and 131 million subscribers at the end of this quarter.
The green giant's short-term goal is to focus on the podcasts, an asset that is becoming increasingly valuable in a society that increasingly consumes this type of content. To do this, as a large number of media have announced, they have acquired The Ringer, directed by Bill Simmons, which is consumed daily by a large number of users to find out about the latest news from the world of sports and pop culture.
