Despite Spotify becoming the undisputed leader in streaming music on its own merits, the Swedish music service continues to require cash injections from its partners. To try to find new ways of financing, the Swedes of Spotify have confirmed to the publication TechCrunch that they are testing a new system where songs are sponsored on top playlists, an income system that will allow record companies to promote their artists by paying as if it were an advertisement.
Very happy I've found where to turn off "sponsored songs" on @Spotify
I don't pay for a platform AND expect adverts. pic.twitter.com/1AWBr3cm1T- Liam Maloney (@liamtmaloney) June 19, 2017
Spotify is already conducting tests among some users, as we can see in the tweet above. The songs included in this announcement system for increase the income of the Swedish firm They will only be available to paying users of the platform, just over 50 million users according to the latest figures.
Also, these songs will show a button that will allow you to download the music quickly with a single touch. Fortunately and whenever a company introduces a new option or feature with a shoehorn, within the configuration options we will be able to deactivate this option so that these types of songs will not appear at any time.
It must be recognized that it is a good idea to generate extra income but it is also a good idea for the user so that in this way you can expand your knowledge of the artists and songs that I may like. According to Spotify, this sponsored song system is being quite successful at least among the small group of users who have had access to this new feature so far.
Thanks to this new camouflaged ad system, Record labels have one more option when it comes to promoting songs or albums of lesser-known groups, something that they will undoubtedly take advantage of. In addition to this, Spotify will reduce the money it has to pay to record companies each month for the reproductions that have been made of its songs, which will allow the Swedish firm to increase its income and be able to finally get out of the red numbers where it is found from practically the beginning.
