Alliances are often the best in the world of technology, and if there are two big ones that reach out to each other better than better. This time it's up to Starbucks and Spotify, which will offer an integration between both services and loyalty rewards for listening to music and drinking coffee like you could never have imagined. Who doesn't like to have a good coffee accompanied by the best music?It is one of those small sensory pleasures available to few.
I declare myself a Starbucks fan, I am not going to lie, although being honest I try not to go to any of its establishments located in Spain where the range of Frappuccinos and aperitifs is insulting compared to many other coffees, besides that it makes little sense here where Almost any establishment can serve you a decent coffee for around € 1,20 spending the money it costs for a coffee at Starbucks. In fact, the photo on the header shows two items that I can never miss in my office as I write, one of them my promotional plastic cup that Starbucks launched to "imitate" the well-known cardboard cup And it cost me only 8PLN in Szczecin (Poland), the commemorative cups I do not use to avoid the deterioration of the dishwasher.
Returning to the subject that concerns us, Spotify and Starbucks, or Starbucks and Spotify. It was just today when the coffee firm has announced an alliance with Spotify that will allow members registered in the Starbucks loyalty service to access the music that is playing in their Starbucks through the Starbucks application itself.
On the other hand, Spotify will also add a section dedicated to Starbucks in its application, as well as the new "Starbucks" lists that will be composed of the most popular music of the last 20 years, analyzing the reproductions of the sixty million users. This alliance will also allow Starbucks loyalty service members to earn redeemable points through these methods.
For more than forty years, music has played a vital role at Starbucks, inspiring our partners and customers to help shape global pop culture. We are delighted and honored to bring Spotify directly to our customers. Throughout our history at Starbucks we have worked closely with the music industry offering a wide variety of artists in our stores. Through this alliance with Spotify, a connection is created between our store and the digital music ecosystem, reinventing the way our millions of customers worldwide discover music - Howard Schultz (President and CEO of Starbucks)
Plus, Starbucks' more than 150.000 U.S. employees and partners will receive a free Spotify Premium subscription., along with those from Canada and the United Kingdom, who will also be able to collaborate to influence the inclusion or exclusion of songs in the playlists of the stores.
At the end of this fall, the expansion of this new system will begin in the United States and then expand it to Canada and the United Kingdom, so once again in Central Europe we will be combing our hair in the wind. Honestly, I have never understood what always links Apple with the United Kingdom, placing it as a preferred at European level when I have seen countries with a higher rate of consumption of Apple products, and I do not believe that it is only because of the language. However, Spain and Latin America are once again relegated to possible offers or advantages, we are used to it.
It must also be said that Starbucks in the UK, Canada or the USA is a brand in itself. Here in Spain it is part of the Holding Grupo Vips. It doesn't even have its own App, but you need the Club Vips one. The same happens with chains like Friday's etc ... In some points it is an advantage, and in others, like this one, a real delay.