For users who have gone through practically all or almost all iPhone models, you will surely remember the statements made by the former CEO of Microsoft, Steve Ballmer, in which he affirmed to questions from journalists, that launching such an expensive phone and Without a keyboard it was a very bad idea and that Apple would not be successful in that new journey. Time has finally proved the Cupertino-based company right and it has been taken from the outgoing Steve Ballmer, who after leaving the company bought an NBA team.
In a press conference, Ballmer assured that it was crazy to launch a device without a keyboard priced at $ 500, stating that it was the most expensive phone in the world and that for $ 99 you could find terminals on the market that did practically the same thing as the iPhone, also with a physical keyboard. Ballmer said that a device without a keyboard to send emails did not make any sense. Since then, Ballmer is one of the protagonists of many of the GIFs that circulate on the internet when we search for his name or Microsoft's.
9 years later, Ballmer has acknowledged his mistake in the last interview he gave to Bloomberg, in which he claims that Apple has done things really well after all. Ballmer had not fallen into the possibility of the operators subsidizing the terminals, something that would greatly help the expansion and success that the iPhone has finally had in all these years.
Over the years, we have been able to verify how the iPhone was the terminal that set the trend and it was one of the first to eliminate the keyboard completely to implement a touch screen on its entire front, with which we could perform any action, including writing through a virtual keyboard on the screen.