As many of you will know, Steve Jobs stopped being CEO of Apple on August 24, 2011 due to the severity of his illness. However, he did not leave the company, until he exhaled his last breath. What we know little by little, as time goes by, is that Steve Jobs was more involved than we could imagine in some projects that have seen the light years after his death. Steve Jobs was a clear source of inspiration for Apple engineers, who are still affected by his fantastic ideas. The way in which Jobs saw the world of technology was peculiar, and that is why we are interested in this new story that has seen the light.
In 2011, Steve Jobs had a long conversation with Walt mossberg, an editor of Recode. Today, Recode has shared Steve Jobs's entire conversation with Mossberg, the one that took place the same day Steve Jobs left the company to take a closer look at his health. Both discussed about the future of television, how could it be otherwise, this is the moment when Apple TV takes on special relevance in history.
The conversation ahead of its time
According to Mossberg, Jobs did not share confidential information about Apple TV or Apple's television ambitions, did not offer details about hardware or software, he simply made it clear that what he wanted was to come up with a television device that integrated an Apple-level software experience. By this we mean that it works in harmony with all the devices and services on the block.
His press conference left a vague hint of what Jobs was thinking. However, he wanted me to know specifically that he was involved in new projects and strategies.
I said, "Well, in what?"
He said: It's television… We've learned how to do it and it's going to be fantastic. I hope to release it in a few months, and I want to show it to you.
Steve Jobs was excited about the project and how Apple was going to reinvent television and the media center. Unfortunately that moment never came, Steve Jobs left us on October 5 of the same year due to his pancreatic cancer, just two months after leaving the CEO position and having revealed to Mossberg his intentions to change the world of television. as we know it today.
Fulfilling Jobs's wishes with Apple TV
Since the death of Steve Jobs, Apple has tried to gain positions in the world of television, however, these intentions have not borne fruit. Nevertheless, Apple is currently working on creating a streaming television service (like what it already does with music), which will allow you to see around 25 pay channels with a monthly cost of between thirty and forty US dollars. This could be the first big step to popularize Apple TV. The reality is that the jump in quality of the fourth generation Apple TV has attracted many users, who have made this their usual multimedia center.
New doors opened with the fourth-generation Apple TV to home television, the arrival of its own App Store and the possibility of using Siri have added an added value without equal until now. Tim Cook announced that the future of television is applications, and so it is. Meanwhile, they continue working from Cupertino to offer other alternative platforms to improve the Apple TV service, which is currently slightly frozen.
It is clear from this information that the halo of magic that Steve Jobs left in Apple is very large and still affects a large part of his team, Tim Cook included. As long as this spirit continues, Apple will continue to achieve success.. Meanwhile, the Apple TV appears to be one of the devices that is going to be in the shadows for a while, with no hardware updates planned for the next few years.