Shortly after the launch of the Apple Watch, some of the heads of the main Swiss watch brands expressed their displeasure, stating that this new device could jeopardize the sales of their companies' devices, especially with the Apple Watch Edition, a A device that started at $ 10.000 and that a few months later the Cupertino-based company quietly withdrew from the market. The CEOs of Swatch and TAG Heuer were some of them, but unlike the CEO of Swatch, TAG Heuer saw a market opportunity and got to work on its own smartwatch by teaming up with Intel and Google to launch its first smartwatch. a device that sold more than 56.000 units and whose price was 1.350 euros.
The Swiss company did not expect such a sales success and has been encouraged to launch the second generation of the TAG Heuer, a second generation that stands out for the modules that allow us to personalize our device offering up to 500 different options. The second generation named TAG Heuer Connected Modular allows us to use different straps, buckles, watchfaces and boxes, the most striking part of the device.
On this occasion, The Swiss firm has once again relied on Intel to use an Intel Atom Z34XX processor, with 4 GB of RAM, NFC chip, GPS and a 1,39-inch screen. Like the previous model, TAG Heuer will use Android Wear 2.0, a version to which its predecessor will also be updated. The glass that protects the device's AMOLED screen is sapphire 2,5mm thick. Regarding the price, the company has not yet offered information about it, but presumably it will have a similar price to the first generation model, so if we have money to spare and we like brand watches, we will have to spend around 1.400 or 1.500 euros, accessories apart.