The Cupertino company is more involved than ever in this type of social movement, the arrival of Tim Cook was a considerable boost in terms of this type of measure, and this was the last to arrive. To raise some awareness about AIDS and in commemoration of World AIDS Day, Apple has decided to dye the logo of its stores bright red. Four years ago the company began this tradition, which has been modified according to the different days of global relevance, such as the day referring to the Environment has already been colored green.
This is not the only collaborative facet of Apple against AIDS, as many of you will know, the range of products called (PRODUCT) RED, are all those devices or accessories of red color. With the purchase of these devices, Apple donates part of the profits to create collaborative and awareness campaigns against AIDS, that devastating disease that is gradually being more controlled. Since the launch of the (PRODUCT) RED program Back in 2006, Apple has donated more than 100 million dollars to work and join forces against this unpleasant disease, good for Apple.
The company yesterday was kind enough to promote the (PRODUCT) RED cases for the iPhone 6S and iPhone 6S Plus, celebrating the occasion of World AIDS Day that was celebrated today. By last, Apple has partnered on the right track with the developers of Clash of Clans, Boom Beach and Hay Day (Supercell), to donate all proceeds from today's In-App purchases to AIDS campaigns. So now you know, if you are habitual of these iOS games, it is the right time to buy, the more the better, everything is to crush AIDS once and for all and help those who already suffer from it.