The Apple Watch Edition leads the ranking of luxury watches

The luxury firms in the time of global crisis that many countries have suffered and that we continue to suffer, contrary to what might be expected, have managed to increase their sales, since many of their clients tried to invest in assets that lose value much more slowly if they ever lose it.

When Apple launched the Apple Watch Edition made of gold, it knew exactly what it was doing. But also I wanted to immerse myself in the world of fashion and luxury, Hence, he invited various prestigious firms in the world of fashion to the presentation of the Apple Watch.

According to the firm Netbase, the Apple Watch has become one of the most sought after objects in the world of luxury, surpassing even mythical watchmakers like Rolex. According to Netbase, after analyzing more than 700 million articles on web pages and social networks, it has reached the first position among luxury watch brands, surpassing, as I have said, the legendary Rolex, but also Tag Heuer and Patek Phillipe.

But in addition, the firm Netbase has created a classification in which we can see the classification of the main luxury brands, regardless of what their product is. In this classification Apple as a company is in fourth position, just behind the French firm Channel, while the iPhone is at number 11 and Apple Wath at number 13. The iPad has dropped a lot in the rankings and is no longer at the top of the class.

Apple's situation in the luxury sector is no surprise, since for some time now it seems that is one of the directions the Cupertino-based company has decided to take despite Jony Ive denying it. But if you join forces with Hermès to launch the brand's belts in addition to having a former Burberry CEO as head of the Apple Stores, it's hard to understand that the way forward is not this.