We see the cameras and we hallucinate ... how could they have done it? We are dazzled by screens, power and the magic of Face ID, but we never wonder about the color in which the iPhone is made. This year with the arrival of the iPhone 11 Pro and its bold "night green" color, we asked ourselves again about the manufacturing methods of the iPhone and how Apple achieves such high quality standards. This is the curious story behind the "night green" color of the iPhone 11 Pro and how a Japanese company practically lives off it, It will not leave you indifferent at all.
Seiko Advance is a great example of our invaluable suppliers here in Japan. Thanks to their craftsmanship and attention to detail, the gorgeous colors of iPhone 11 Pro really come to life! pic.twitter.com/PFEuXo7Fy0
- Tim Cook (@tim_cook) December 10, 2019
Recently Tim Cook uploaded to Twitter a photograph showing an Asian man and a huge bowl beating a greenish product. That greenish product is nothing more and nothing less than the "night green" tint that makes the iPhone 11 Pro look so pretty. This product (like the rest of the iPhone 11 Pro color gamut) is manufactured by Seiko Advance, a pigmentation company with fewer than 120 employees and that has seen their history catapulted since the arrival of Apple in their lives.
In our first contact with Tim Cook we found that we could not meet Apple's very high quality standards. - Hiraguri, President of Seiko Advance
Among other things, Apple demanded that the color be manufactured in an environmentally friendly way, without polluting, that is precisely what Seiko Advance has achieved and what makes it so special. Regardless, we have a large company and a "small" large company working together. According Nikkei, both companies have been working together since 2011 and it seems that they will continue to do so given the incredible results offered in the iPhone 11 Pro and its fabulous "night green", far from the shrillness and brightness seen in the market lately.