The day Apple canceled AirPower and changed its story

Many users have been waiting impassively since the day Apple presented us with four photographs of the AirPower upon its official launch, some named AppleFanboys and others not so much. I personally was pretty sure this would be the typical "not for me" Apple product.

However, on March 29, Apple made the brave decision to cancel AirPower and make it public. The day Apple canceled AirPower and changed its story, showing that the company has become a giant snowball that is difficult to control. Has Apple completely changed its philosophy and the way of doing things in Cupertino?

It serves as a warning that the opinion I express in these lines only represents me, and not the entire group that makes up Actualidad iPhone, among which there is a diversity of opinions, the result of a healthy group that aims nothing more than to inform our faithful readers. If you stop by to release the bile, deposit it in an orderly manner in the comment box, it will be welcome.

March 29, Apple's "D" Day

Quite close to 19:00 p.m. (Spanish time), the mythical time in which Cupertino usually launches its most important announcements, the fateful news arrived in the form of a statement. Apple has decided to kill the "innovative" project of the AirPower, a wireless and intelligent charging base that would work for our iOS devices compatible with Qi wireless charging. These were the words of Dan Riccio, the Cupertino company's senior vice president of product engineering:

AirPower

After much effort, we have concluded that the AirPower will not meet our high standards and we have canceled the project. We apologize to those consumers who were looking forward to this release. We continue to believe that the future is wireless, and we are committed to advancing the wireless experience.

An overly neutral statement, alluding to "quality standards" as the basic argument for not launching a product, which more than weigh us, was actually intended to be a Qi charging base. We all know that the Cupertino company was going to do its part to make it much more, informing us of the way in which the devices are charged, taking care of the health of the battery and of course, allowing us to charge at least three of them without the need for go using different chargers, but ... was the problem seriously the quality standards of the Cupertino company?

What do you mean by quality standards?

Apple's quality standards are not what they used to be, it is a clear reality in a company that, although it used to have a limited range of products available in the market, now it has a huge amount in the catalog of devices for almost any need , and the Spanish proverb is quite clear on these issues: Jack of all trades, master of none. I am not clear if the quality standard refers to iPad Pro that arrive folded directly at their destination, without the need to apply any force, thus coming straight out of the box, especially when apple has alluded to that this "fold" is relatively normal.

Perhaps with quality standard it will refer to the front camera of the iPhone 6 who had a curious habit of moving around revealing the protective pads, not to mention the 'butterfly' technology keyboards that house the latest MacBook models, keyboards that were revised and included in a repair program to later be renewed by an improved system, which continues to give exactly the same failures as the first one. I am aware that any consumer electronics product is exposed to these types of manufacturing "errors" and that Apple's SAT is recognized around the world for its quality, but… I still don't know what it means by quality standards .

The AirPower was much more than a Qi charging base

The wireless charging device with Qi standards that Apple was making had patents that markedly differentiated it from other competitors. This AirPower charging dock was not going to be limited to charging three devices at once, something quite daring taking into account the temperature that this type of chargers reach, but it would also be able to identify the device that was charging to emit this information to the iPhone that was connected at that moment and reflect on it the state of the charge, to As we can see, it would make use of Apple's own connectivity technologies that go through using the Bluetooth connection, and it makes a lot of logic. However, getting to wirelessly identify the charging device doesn't seem as easy as it sounds.

air power

Ultimately, the AirPower would be a smart Qi charger, once again Apple is willing to "reinvent" something that was already available on the market making it more useful and taking the user experience to a new level, but this will never happen, and the AirPower, as you well know, has been totally canceled.

This marks a before and after

Many people will have to stop in Cupertino to think seriously why a product that appeared in the back of the boxes that package the second generation AirPods has been canceled, Why they show everyone a Qi charging base that can charge three devices with a single cable, why they keep a secret for around two years and then cancel it in what clearly seems like a last minute decision.

Some information about the reason why the product has not been viable would be bad, however, Apple knows how to keep certain secrets very well, especially when they are interested at an institutional level, so we will have no choice but to to think that Apple simply has not been able to launch a Qi charging base, making it clear that Apple is much more focused on becoming a service company, than a company that offers hardware, what would Steve Jobs think of all this?


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  1.   Christian said

    Apple will not say it directly, but why I do not remove the charging base is because it wants to avoid future orders from users since the base promised to be able to charge the three devices simultaneously, but like all bases if you move it a little already It does not load, you have to center it as it should and in the case of the Airpower, that would be complicated and more than one user would complain about it. The safest thing is that Apple will take out a charging base with the same intention but marking very clearly where it has to position your device.