Apple Music is a more than valid option if we are looking for a decent streaming music service. Also, if you have more than one iOS device the ecosystem that currently exists it is unbeatable. However, like all services they have a series of disadvantages that make many people opt for the famous Spotify. In an interview, managers of Apple's streaming music service have talked about the future of Apple Music, highlighting the role of artists, who have the need to grow in the coming months and promote not only the early release of their albums, but the care of their pre and post release. What's more, live music through Beats1 it must be one of the central axes of the platform's operation.
Apple Music: "We don't think music should be free"
I want more people to listen and discover these things. And I want to integrate what we do in Beats 1 into Apple Music more thoroughly. I guess there are still subscribers who don't realize that Elton John has done over 200 shows. Those shows are works of art in their own right.
Beats1 is a music radio built into Apple Music with content 24 hours a day, 7 days a week. Although all its programs are in English, there is a lot of variety not only of music but of programs that we can find. However, commentators say that the audience is very low no matter how much Apple continues to say that it is in the tens of millions. Apple Music's goal according to Global Service Manager Oliver Schusser and DJ Zane Lowe is to seamlessly integrate with Beats1 and the streaming music service included in Apple Music.
In addition, Schusser assures that they defend that the artist is the most important. The artist must have a loyal audience and the tools to satisfy it. That is why they are working on an increase in profits from the artists as long as there is a commitment with the audience offering premieres on Apple Music of their albums. We can take as an example the presentation one day before the release of the latest Shawn Mendes album.
Following the wake of this last intervention, the manager of the music service assured that "Live music is on the horizon", highlighting especially the iTunes Music Festival project that appeared a few years ago. It is possible that we will soon see news in the upper echelons of Apple Music, not only at the level of great personalities going on the air, but as part of a music service that wants the artists to be the important thing.