At WWDC Apple let us see the main novelties of its new operating systems: iOS and iPadOS 14, macOS Big Sur and watchOS 7. However, the great key to all this came later, when the first betas began to be released publicly . Many new features were not announced but were discovered afterwards by beta testers. One of them falls on the application Search. It is new because from now on, Apple allow third-party products to be integrated into the Search app making use of Apple's Find My network. How does this change the landscape for companies like Tile?
We can find third-party products with the Search app
Introducing a new program that will allow customers to locate their products using the power of the vast Find My network. With hundreds of millions of Apple devices worldwide, advanced encryption of end to end and industry-leading security, users can locate their items within the Find My app with the peace of mind that their privacy is protected.
This ad allows third party companies integrate your devices under the Search app network from Apple. In other words, competitive products will be able to make use of the wide Find My network so that the user can search for them. This network is capable of sending signals even when the device does not have an Internet connection, using Bluetooth pulses between compatible devices. In this way, an iPhone disconnected from the network without an Internet connection is able to appear in the precise location thanks to the millions of Apple devices deployed around the world.
This allows companies like Tile can incorporate their products under the Apple network. It is an interesting move by those in Cupertino, who get rid of the monopoly sermon a bit by allowing companies like this one to join this network. In addition, it is an interesting movement close to AirTag launch, the tracking device that the big apple is likely to launch in the coming months.