When Apple bought Beats Electronics and Beats Music in 2014 (to launch its music streaming service a year later), Luke Wood joined Tim Cook's company to act as head of the new Beats within Apple, a new Beats that, since the date of purchase, has hardly launched new products on the market.
Jon Prosser, YouTuber of the channel Front Page Tech, stated a few weeks ago that Apple saw no future for the Beats brand, since they were building a new range of sound products without counting on Beats at any time, statements that were not based on any evidence or rumor to support it.
However, it seems that the Beats brand still has a future within Apple, at least according to Eddy Cue. Cue, Apple's senior vice president of internet software and services, has sent an email to Apple employees, and has been accessed by Cnet, where announces the departure of Luke Wood, a march that will take place officially on April 30.
His place will be taken by Oliver Schusser, who became the Head of Apple Music in 2018. Thanks to Oliver, Apple Music has seen significant growth in the last year, according to Cue in the same email. The latest official Apple Music subscriber figures date from June of last year, by which time Apple Music had 60 million subscribers.
Apple introduced the new Powerbeats 4 in mid-March and this week, the FCC has leaked some new Powerbeats Pro, wireless headphones that at the moment we do not know when they could see the light, but if they have passed through the American regulatory body, it is likely that they will do so in the coming months.