The war between iOS and Android is noticeably more relaxed than in times past. However, there is something that has not changed in all this time, and that is the iOS App Store is still much more profitable than the competition, the Google Play Store. Users of the Cupertino company are much more likely to invest money in mobile software.
This reason is the fundamental reason why many developers choose to focus their efforts on the Apple platform, which produces an inequality in the quality of the applications.
For yet another year, Sensor Tower analysts have analyzed the behavior and investments of different users, competing between iOS and Android, and the result is vastly more efficient on the Cupertino platform than on Android. The most notorious example has its reference in Super Mario Run, a video game that has raised a total of 60 million euros since its debut for iOS, of which approximately 75% have been collected within the iOS App Store, which has also produced a good flow of money to Apple considering the percentage of profits that the Cupertino company captures along the way. In other words, Apple has the users who spend the most money on software and knows how to take advantage of the pull.
Despite the fact that the Android application store has a greater number of applications and especially a larger variety of free product, it is much less efficient, which leads developers to invest less in development or monetize the applications by others ways, such as marketing with the personal data of users. In short, those of us who have been reporting on technology for a long time do not show any surprise in this regard, Apple raises more than anyone once again, one more day at the office.