The iPad is indisputably the best tablet on the market, users know that and that is why they place their trust in it in the form of constant sales. The latest market analysis continues to predict an uncertain future for tablets, however the iPad continues to grow in sales and maintain the rate, something similar to what happens with smart watches, where the Apple Watch shows some hope in a wasteland of sales that do not convince repeat customers to other brands, Why is the iPad still in such good health despite the fact that tablets are becoming a residential product?
Apple has long been trying to sell that the iPad is the future and that laptops for standard use are going to go down in history. The latest example is that the iPad (2019) has grown in size to 10,2 inches and has won Smart Connector with the intention of selling its keyboard / case, which would be a "laptop" for all intents and purposes were it not for the fact that it maintains the Lightning connection, not so with the Pro range that some time ago went definitively to USB-C. The market share in Europe, Africa and the Middle East has grown from 21,9% to 25,1% so far this year compared to the same period in 2018.
Meanwhile, expert companies in the sector such as Samsung, Lenovo and Huawei have suffered a significant decline in their market share, in fact, the closest to Apple in terms of tablet sales is at 12 percentage points, And that's talking about a market like the European and African where Android predominates as an operating system. It definitely seems that the iPad is going to continue to be the King, and more so now that it offers a larger screen without increasing the price at all, what do you think?