Apple nailed her with the iPad. When it was presented for the first time, eleven years ago, there were many detractors who said that it was a huge mobile, and that it did not accept voice calls. That it would be a fiasco.
It quickly set the trend and the rest of the brands rushed to manufacture their corresponding tablets, image and likeness. Today, it is in excellent sales health, as shown by the market figures for this first quarter of the current year.
Counterpoint, a specialist in market research, has just published its report on the world market for tablets, which shows that the market share of the iPad is increasing again, as it has been happening year after year.
Apple had already increased a 33% more iPad sales in 2020 than in 2019, and the data shows that the good news continues into the first quarter of this year ...
The report of Counterpoint explains that Apple's share of the global tablet market grew from 30% in the first quarter of 2020 to 37% in the same quarter of this year.
Most units sold are mainly focused on the iPads to dry, models cheaper than the mid-range of the iPad Air, and the discharge of iPad Pro, much more expensive than the first ones. Still, Counterpoint emphasizes the good sales of the mid and high range.
Without a doubt the launch of the current iPad Air in October of last year and its good acceptance in terms of design and performance, has helped to increase these sales. Now, after the launch of the iPad Pro with M1 processor, sure that it will serve to continue with the good sales figures of the entire iPad family.
Apple has also announced in its WWDC21 a number of new features in iPadOS 15, including home screen widgets and improved multitasking. Everything helps so that the iPad has an iron health, even if it is aluminum.
