In the last Apple results conference, corresponding to the last fiscal quarter of 2018, third quarter of the year, the Cupertino-based company stated that in the next conferences, it would stop announcing the sales figures for both iPhone and iPad and Mac Apple's CTO tried to justify this decision by stating that what matters is the money that comes into the company, not like it does.
The iPhone-dependency on Apple, has always been one of the problems the company has faced. If sales are not good, it has always been very noticeable in the income statement. According to the figures that Apple announced a few days ago, sales have remained practically flat, however, revenues have increased.
As expected, Wall Street was not amused by this decision, the shares fell 7% in a few hours, but it was to be expected that sooner or later it would arrive, now that the market has started to stabilize and global sales of smartphones have started to decline after many years. This decision will force us to resort to analysts or studies carried out by the company kandar.
According to the latest data released by the company, the countries where Apple has seen its market share increase are the United States, Australia and China. Apple has increased its market share in the United States thanks to the iPhone 8 and 8 Plus, not the iPhone X, as might be expected. Apple's market share in the past year by 5%, while in Australia it was 3,8% and in China 1,3%.
If we talk about Europe, Spain is the country where Apple's market share has fallen the most, with a decrease of 4.1%. Germany is the only European country where Apple has managed to scratch something else, specifically 5%. According to Kandar Worldpanel, the decline in Europe is due to the arrival of new terminals on the market at very adjusted prices by Huawei and Xiaomi.
Xiaomi has grown like foam in Spain, where it has several stores open, not counting those that are projected. Italy and France are the new countries where the Asian firm is beginning to expand very aggressively, which will probably continue to affect Apple's sales in the future.
In Europe, Samsung continues to lead the first position in terms of market share, followed, increasingly close, by Huawei, which in the last two years has grown a lot due to the excellent terminals it has launched, among which we find the Mate 10, P10 Pro, P20 Pro ... and recently the Mate 20 Pro
Along with Spain, Japan has been the other country where Apple's market share has been hit hard, since it has gone from a 33% share to 28.2% in just one year.
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