Apple Lossless Audio CODEC (ALAC), is declining, the iPhone X It is not sold, the Cupertino firm is having a hard time convincing users to spend more than a thousand euros on its iPhone high-end ... Well no, the reality seems to be quite different, as much as the iPhone X It has been responsible for most of the profits produced by the sale of mobile telephony.
The Cupertino company has kept seventy percent of total profits from mobile phone sales stay at home. There are many different readings offered by the fact that Apple is achieving these successes in what many classify as its worst time.
The first is obvious, Apple is the one that sells its most expensive phones and for the longest time, this is how the entire range from the iPhone 7 to the iPhone X is in the "top 5" of the phones that are producing the most profits in the market by far wins the most expensive of all in fact, iPhone X takes 35% of total profits according to Counterpoint. Be careful, because almost half of the profits are produced by a single terminal, the highest range ever launched by Apple.
To find some competition we have to look at Samsung's Galaxy Note 8, located just behind the iPhone 7 Plus in sixth place with 3,9% of total profits, and slightly behind the Galaxy S8 Plus, surprisingly behind the iPhone 6. , a terminal with many years behind it. These data that we cannot verify and that Counterpoint has shared, translate into record profits. However, the Cupertino company still does not publicly offer data about the sale of its devices. This makes us think where is Huawei or Samsung internationally, those positioned as true rivals of Apple in smart telephony.