Apple is almost incomprehensibly blind to succeeding in a market where it is finding it increasingly difficult to break through. India is a country where the Cupertino company does not finish selling a good number of devices despite marketing efforts, especially if we take into account the almost continuous contempt for countries like Spain and Italy. However, this news today will not leave you indifferent.
Apple is thinking of opening the largest of its Apple Stores and it will not be in the United States or China, the largest Apple Store is going to India. It seems that the presence of the bitten apple in India plans to increase, even if it is at the stroke of a checkbook.
The question here is ... Does Apple reap what it sows in India? Especially if we take into account that the Cupertino firm has a tiny store on the entire southern coast of Spain (Marbella) and has the rest of the country almost disconnected from its on-site technical service. Nonetheless, economists envision India as the new China, a country where Apple entered with what is known as horse start and donkey stop, Since despite the fact that its arrival in the Asian giant caused a sensation, fewer and fewer iPhones are sold there.
Far from using shop windows like the one on Fifth Avenue in San Francisco (now under renovation), since The Economic Times of India They assure that Apple will open this huge store around 2020, approximately the year in which Apple Pay will have more than two banks in Spain. Definitely, emerging markets are a piece of the pie that no company that assembles consumer electronics wants to lose anymore, and Apple was not going to be less.
But if they haven't built it yet ...