Since Apple launched the application so that the migration of data from an Android terminal to an iPhone was a very simple process, Tim Cook has always stated that the number of users coming from Android was increasing, implying that more and more Android users came to the Apple platform unhappy with the platform.
We do not know if this user migration was temporary or the arrival of Android users has been temporarily stopped, since according to data from Consumer Intelligence Research Partners, the commitment of Android users to this platform is higher than that of iOS users.
According to this study, the loyalty of users of the Android platform in 2017 was 91% while the loyalty of iOS users was 86%. In 2016, the loyalty of Android users ranged between 89 and 91% while that of iOS users ranged between 85 and 88%. User engagement with the operating system was measured by the percentage of customers who stayed with each platform after activating a new phone during the next twelve months.
The loyalty they have shown both Android and iOS users increased between 2015 and 2016 when the data was leveled for both operating systems. According to the head of the study, loyalty has never been as high as up to now. taking into account that there are currently only two operating systems on the market, once users choose one or the other, they make an investment in applications and products, becoming loyal customers to the platform, the main objective of both platforms, especially of Apple, since its ecosystem is much more closed and limited than what we can find on Android.
I have been with IPhone since the IPhone 4S and until the latter IOS has worked perfectly for me, but with the arrival of this I want to go back to Android.