All the Apple Store, which have changed their name to Apple plus the name of the city (or area) in which they are located, are the best site to understand all the philosophy that circulates around the Apple brand. Some stores that have recently been renovated to further emphasize that brand concept. That is why inside we will find open spaces, not overwhelming, where we can enjoy Apple devices. Such is the concept of "no stress" that employees will leave us tinker at our whim without chasing us to sell us something.
And not only its interior, the architectural design of the store itself is quite important, to the point that on many occasions they have become icons of the cities in which they are located. Today we bring you the peculiarity of the design of the next Apple Store in Chicago, an Apple Store that curiously resembles one of Apple's devices: the MacBook. After the jump we show you the video in which you can see how Apple would have put a MacBook, or the design of the same rather, on the roof of the new Apple Store in Chicago….
As you have seen in the previous video, This new Chicago Apple Store is protected by a roof, or roof, that has a closed MacBook design. In fact, the video shows how the operators are fixing the Apple logo that has become so famous on the covers of Apple laptops, MacBook.
I personally am not very convinced by this design although obviously you have to see it finished. It also remains to be seen if this roof has any architectural function, and even if the apple logo above it comes to life lighting up like it used to on MacBooks. We will continue to be very aware of the imminent inauguration of this new Apple Store in Chicago.