Despite everything, those who can choose usually opt for the vast majority of the iPhone, which takes 50% of the total sales of the premium range It has taken a quite interesting turn in recent years, before any user was quite predisposed to invest a large amount of money in changing their device for a high-end one, an example was the huge amount of Samsung Galaxy S on duty that were sold, not to mention of course, the iPhone.
However, the mid-range has gained many integers by offering solvent products, with manufacturing quality and a power to take into account at very moderate prices. That is why every time users tend to purchase fewer high-end terminals, it goes without saying that it has the "Premium" range, where Apple has placed its phones above 1.000 euros, however ... Despite everything, those who can choose usually opt for the vast majority of the iPhone, which takes 50% of the total sales of the premium range, do you agree?
You will have heard it sometime when you discover the price of a Huawei P30 Pro, an Oppo Reno 10X and we don't even talk if we find the Google Pixel on duty: "It's that to pay those prices ... I buy an iPhone." It is a phrase that those of us who have dedicated ourselves to this in recent years have heard on more than one occasion, and if you are honest with me, you will tell me that you have also heard it on occasion. It is clear that the vast majority of users opt for terminals between 200 and 400 euros, but those who can opt for something more expensive, usually choose the apple phone over even terminals that perhaps offer a wider variety of hardware or with more functionalities.
5 out of 10 Premium range smartphones sold are iPhone
And obviously it is not that the light bulb has lit up at this point in life, it is that one of those statistics has appeared once again that only confirms what we all feel. 47% of the premium range terminals sold in the market are from the Cupertino company, and the reality is that no other brand, not even Samsung, is close to dethroning Apple In this regard, it could be said not since Apple is the one that sells the most smartphones in the premium range, but rather that it is the creator of a range that did not even exist so long ago.
These are the data emanating from the last analysis of Counterpoint, one of the most reputable consultants when it comes to carrying out this type of market research. The first place is occupied by Apple, which sells almost 5 out of 10 premium-range terminals sold in the market. Not close to second place Samsung, which sells 25% of the premium-range terminals on the market, where their Galaxy S on duty are clearly located, accompanied by the Note range. Behind him is Huawei, which has done an incredible job with the P range and the Mate range of the firm, a brand that began by selling relatively basic phones and is at the forefront in innovation and hardware. And finally, with almost no presence, we have OnePlus (Oppo) and Google that barely show their heads in a market in which they are clearly residual, even though we can see the “reviewers” on YouTube praising their benefits and their incredible virtues. It seems that out of every ten people who can afford a high-end terminal and who are also willing to pay for it, they choose Apple.
What do we mean by the Premium range?
Many may think that "premium range" phones only differ from high-end ones in price, however, Those of us who have dozens of smartphones in our hands every month know that something goes beyond a simple amount of money. We are talking about an experience, a feeling of materials, a polished software and last but not least, a series of additions that are not easily quantified, such as the feeling of exclusivity and fashion.
When you travel from event to event, whatever the brand, and surround yourself with what they now call "influencers" you realize something, they are there for a clear reason: to promote a high-end terminal that is going to be launched. However, you will see how in the days immediately before and of course a few days later they return to their day to day, to publish with their iPhone and their AirPods while they upload to Instagram the photograph of their desk chaired by the beautiful MacBook on duty ... Do you know what's the funniest thing? That Apple doesn't even pay them for it. The iPhone of the moment has something that makes all these types of personalities want to carry it, and that is something that only Cupertino marketing experts know how to explain. However, it is not only in this territory, the Samsung Galaxy Note or the Huawei Mate are also terminals that are nice to carry despite the fact that perhaps, they do not offer an experience that really justifies their price, it goes much further than something that is can explain.
And that's why Apple doesn't sell cheap phones
Many brands need to sell relatively cheap phones simply to survive, A clear example is Xiaomi, which has expanded its legend by selling huge amounts of terminals, but at the moment of truth, you realize that most are the size of the Redmi Note 7, a well-finished terminal that performs spectacularly well. , but it costs around 200 euros, and it offers that, the best experience that a 200 euros phone can give you.
You have to sell and make profitable, and that is something that precisely Apple does not need, because what you want is to meet only the demand of those 5 out of 10 people who are willing to pay thousands of euros for a terminal, half of the total, to be exact, just play in another league, don't you think? Leave me your opinion on the matter in the comments.
Apple is the best of the best, the rest are people's fictitious inventions. I wouldn't go crazy to another brand, even if it is going through difficult times and even if they are expensive, I am willing to pay because I have seen the reliability, performance and efficiency.
You have your money guaranteed. My uncle is 5 years old with an iPhone 6 Plus and it is still shiny, shiny again, he has never seen a screwdriver. This if my uncle is mega careful and always has a cover about an inch thick. It was changed to the xs Max and there are already several interested parties willing to pay 280 us for it.
Another point to take into account, in which terminal is it easier to change the screen? Well, in the iPhone you only have to remove two screws and in 5 min it is ready, go change it in a Samsung or one of those Huawei. And of course, why invent as the phrase says "It's that to pay those prices ... I buy an iPhone."
There are several reasons, some that are between legend and reality.
The longevity of use, they are supported more than any other mobile.
Harware-Software more refined, and with fewer surprise "bugs".
More homogeneous, less rare layers, and being an identical use among other iPhones with a fast learning curve.
A slow devaluation. Second-hand prices make you can recover part of the invested, added to the long-term support, promotes that second-hand sale.
Although they have their things, like all companies, I am not leaving Apple or joke. I have had Apple products for more than five years and now I am full. Iphone Xs, iPad 2018, Watch series 4, MacBook Air, Apple Tv and AirPods and I assure you that I have never had the slightest incident with any of their products. They all work like the first day.