El March 25 we will meet Apple's new streaming video service, of that there is no doubt. There are many unanswered questions to clear up for now, such as content, price, availability ... but there are many others that are already known from the leaks that have been happening for months.
The original content of the company will be one of the differentiating aspects of this new service, with leading actors and directors working on their own productions for this new streaming service. And Apple is clear about one thing: it wants a world-class price tag as early as 2020.
Apple is working hard, Bloomberg told us a few days ago, so that its streaming service has enough content to attract users. To do this, it will be based on two fundamental pillars: its own high-quality content and agreements with other services such as HBO. But you are facing a very serious problem, and that is that most of its potential users already have a contracted streaming service, and they are not willing to duplicate services. Convincing a Netflix user to abandon this platform and hire Apple's is not going to be an easy task, which is why Apple is clear about their short-term goal: to win world-renowned awards so that users associate their service with quality productions.
Is there a better way to promote a movie or television series than by winning an Oscar or an Emmy? And if that movie or series can only be seen on one platform, almost all the work will be done. That is why Apple has hired two studios that already have experience at the Oscars: A24, winner of the Oscar for Moonlight (2017) and nominated 25 times, and Cartoon Saloon, nominated four times for the Oscars for its animated films.