The reasons why the iPhone SE (2020) is going to be a best seller

The iPhone SE (2020) arrived as always in each Apple product, followed by a good recital of controversies. Yes, we already know that for the same price the "*** insert your random mid-range Android phone here ***" is much better for the same price, but today we are going to focus on the iPhone SE and why despite having so much headwind is destined to be a manual super-seller, as it already happened at the time with the original iPhone SE or later with the iPhone XR. Stay with us and let's talk at length about the reasons why the iPhone SE (2020) will be a bestseller.

Because it is a formula for confirmed success

Let's start with the simple, so it seems that it has no explanation but it just works. The iPhone SE arrived in 2016 with a lot of criticism, a "ridiculously small" screen according to the specialized media and a design that was reminiscent of times gone by. However the iPhone SE (2016) In its year of launch, it became the third best-selling device in the United States of America, competing with the iPhone 7 and Samsung Galaxy S7 among others. It took more than 5% of total sales in the US and almost 10% in the UK, where it outsold its "older" brother the iPhone 6s.

The same happened years later with the iPhone XR, the highly criticized device from the Cupertino company for which analysts seemed to have nothing but bad words. Nevertheless, The iPhone XR that was launched at the end of 2018 took almost 4% of total sales according to Counterpoint Research in 2019, placing itself ahead of mid and low ranges like the Galaxy A50. Against all odds, anything a little cheaper that the apple carries is a success, why?

Because it is one of the most powerful on the market

The new iPhone SE (2020) has inside the Apple A13 Bionic processor, a processor that mounts no less than an iPhone 11 Pro Max. That is, if the processor is able to cope with that ease with a phone the size of the iPhone 11 Pro Max, you can imagine what it will be able to do on a 4,7 ″ LCD panel at HD resolution and without FaceID. The tests in AnTuTu and by specialized means have been blunt, Apple's A13 Bionic processor is by far the best processor on the market.

However, not everything is there. We find within the iPhone SE technology such as chipset with WiFi 6 technology, a telecommunications technology that we can find in devices such as the new Huawei P40 Pro and that can also be considered high-end telecommunications. TAll together makes the iPhone SE the cheapest way to get closer to the full iOS experience without losing any features, we have Apple Pay, support guaranteed for a good handful of years, compatibility with all the applications of the iOS App Store… Who gives more for less?

Because old-fashioned doesn't mean ugly

Does a Ferrari F40 look ugly to you? Does the Adidas Tricolore ball seem ugly to you? Does the Royal Palace of Madrid seem ugly to you? All these things that I have named you are "old" things, but it does not mean that they are ugly. The iPhone SE does not have a design according to the current canons if we look at its front. Now firms (even Apple) are betting on "all-screen" terminals (this is enough for a separate post) whose ergonomics have yet to be analyzed, but which definitely make the iPhone SE seem somewhat outdated.

However, the iPhone SE has IP67 protection against water and dust, a rear glass of the most resistant on the market (with wireless charging) and in the hand it feels like a terminal with "premium" construction. An experience that many other terminals with a "Full View" front panel do not give you.. It is undoubted that having an iPhone 11 or an iPhone XR we have a hard time understanding the play of the front panel of the iPhone SE, but it is that these users are not precisely the ones who the iPhone SE intends to attract, its market niche is far from there in terms of price and claims.

Because the camera has a proven quality

IPhone SE counts with a single 12MP sensor on the back and whose specifications are identical to those of the iPhone XR. In the absence of checking the settings, the iPhone XR has 101 points in the DXOMARK ranking. Those of us who have analyzed the iPhone XR camera know that it takes very good quality photographs despite having a single sensor, with the limitations that this entails. Therefore, despite being the cheapest phone in the Apple catalog, we know that the camera has not been in the background.

It is clear that you will not get the results of the cameras of the iPhone 11 (two sensors) or iPhone 11 Pro (three sensors), but for this you must go up in the catalog to almost triple the price. As a downside, Apple has decided not to implement the night mode in the iPhone SE, something that I do not quite understand because I consider the A13 Bionic processor fully capable. However, the camera does not seem like an excuse or a negative point on this iPhone SE and it shows not only sufficient but more than satisfactory for the audience it is focused on.

Because it is the cheapest iPhone

The last reason is unfortunately the most common. Many users are only looking for a first approach to iOS or the possibility of having the apple product at the lowest possible price, and the iPhone SE is a clear winner. This device will be offered at very competitive prices in the telephone companies and even in the Apple Store itself, which will make it attractive to two types of users:

• The one looking for a first approach to iOS at the lowest possible cost.
• The one who is used to iOS, has an "old" device and has few pretensions at the hardware level.

Do you agree with the conclusions that I offer you? Leave us your ideas, both positive and negative about the success or failure of the new iPhone SE, share your opinion in the comment box or let us know on social media.