Today, the App Store offers us almost 2 million applications of all kinds, applications that try to capture our attention, but one of the problems that we have always faced with the Apple application store, is the search system, a search system that leaves much to be desired, since in most Sometimes there is no way to find the applications we really need.
To try to help developers in this regard, instead of improving the search algorithm, the Cupertino-based company launched a program called Search Ads, a program with which developers can contract a series of ads to make their application appear prominent. Apple has just expanded this service and it is finally available in Spain.
As of today, Apple's ad program for developers to advertise their apps is now available in 13 countries. The last countries that have been included after the last update are, in addition to Spain, France, Italy, Germany, Japan and South Korea. Previously, Search Ads was available on Australia, Canada, Mexico, New Zealand, Switzerland, the United Kingdom and the United States.
70% of users who visit the Apple app store, discover applications through searches, some searches that generate 65% of the downloads of the entire App Store, which makes this method one of the most important factors to be taken into account by developers.
The problem is that many applications not appearing in search results although they should. Or if they do, it is always in the last positions. To try to rise in the position of the results, the developer community has at its disposal this ad program, being the only option they have in their power to be able to become known in the Ap