When more than a year has passed since the launch of Apple TV +, the market share of Apple's video streaming service, in the United States alone, is 3%, a lower figure than other streaming video services that have come later as is the case with HBO Max and Peacok (NBC).
The problem, to call it somehow, is that Apple TV + hit the market, without a reference catalog, that is, with straw, with additional content to what the company is producing. Both Peacock (NBC) and HBO Max have an extensive catalog available from launch in addition to original content.
This data has been released by JustWatch, who has carried out an investigation of the market share of streaming video services in the United States in the last quarter of 2020. Just Watch is an application available for iOS that allows us to know in which streaming video services the series or movies we are looking for are found.
According to this study, Apple TV + is in the penultimate position of this ranking, surpassing Others, with 2%. This ranking is led by Netflix with a 31% share, followed by Amazon's Prime Video with 22%.
In third position we find Hulu (which belongs to Disney) and in fourth position Disney +. With Disney + we find the difference between having a base catalog since its arrival on the market and not offering it as is the case with Apple TV + (both services were launched in November 2019).
Extension of the free period
The probable reason why Apple has extended the free trial until July 2021 is due to the low adoption you are having your streaming video service.
A fee that will remain low as long as it does not incorporate a broader catalog, not just original content. Not only is original content very expensive to produce, it is time consuming.
