Xiaomi gives a lot to talk about, And myself, without declaring myself My Fan for obvious reasons, I have to say that I have learned to admire the work that the Chinese firm does with its products, adjusting prices and offering a performance that is difficult to match by the competition, which inevitably leads to the call "Democratization" of technology.
However, the reality is different from how many Spanish "media" and YouTubers paint it. Xiaomi is a firm that fails miserably in first world countries, and that it does not even have a good "status" in China, so ... why is there always so much hype for Xiaomi? Discover with us the results of the sales of the Asian firm in the first world countries.
Xiaomi and its total failure on the stock market
An example is the data provided by Javier Sanz, director of Bagzone, and owner of the ADSLZone group. The Chinese firm has lost 50% of its value since it went public. The reasons seem clear, the distrust of the markets in a company that seems elevated by MiFans and by certain technological means, a word of mouth that hides a reality behind, and it is the fact that investors believe that Xiaomi does not sell as much as It seems that it sells, it is not as profitable as we might think. An example is that firms such as Oppo or Huawei, despite not having the Xiaomi media boom, are much more present in various markets and allow themselves the luxury of sponsoring large sporting events of international significance, if Xiaomi sells so much ... how is it that we hardly see its advertising on large media such as television or newspapers? It's simple, an influencer will always be cheaper.
One of the biggest failures of the last year on the stock market has been Xiaomi. It loses more than 50% in value and also does not sell as much as it seems. In Spain, GFK has focused on the company that communicates a market share that it does not really have through local distributors ... pic.twitter.com/BszCtCqmEY
- JaviZone (@JavierSanz) July 8, 2019
The unconditional love declared by its thousands of users distributed by the most influential Spanish-speaking forums (ForoCoches where Xiaomi is almost a religion or HTCManía) make them really make a lot of noise but ... Do so many people have a Xiaomi? Well the reality is that in Spain yes, according to the data obtained by Statcounter, 13% of smart mobile phone sales during the month of June 2019 have been taken by Xiaomi, just behind Huawei which does not seem to have been affected too much by Trump's veto and obviously behind the immovable leaders, Apple and Samsung.
A high contrast with the rest of the first world countries
That Apple leads sales in the countries with the best economic position and especially the Anglo-Saxons is something that we are not going to come to tell you here today, beyond the data that the analysis throws up, as soon as you have been in the United Kingdom, Switzerland, Norway or the United States have already noticed that, however, the logical thing is that Xiaomi had some presence in these countries, especially considering that the brand has opened stores in countries such as Spain and Italy, members of the Union European. Well, the thing is far from being coherent and it does not stop surprising us once again, these are the Xiaomi sales data in the main countries of Europe and America:
- Norway: 1,6%, only ahead of brands like Motorola
- United Kingdom: +/- 1%, behind Motorola and in the conglomerate «other brands»
- United States from America: +/- 1%, in the conglomerate «other brands» behind Motorola and LG
- Glen: +/- 1%, in the conglomerate other brands
- France (neighboring country of Spain and Italy): 3,06%, behind Samsung, Apple and Huawei
- Germany: 1,82% of the market, behind even Sony
- Italy Country where Xiaomi has physical stores, 3,09% of sales
- Sweden: +/- 1%, behind Motorola, OnePlus (Oppo) and Sony
The result is clear, in the main countries of America and Europe, Xiaomi is a brand whose presence is almost testimonial, which contrasts with that 13% market that they have in Spain. In fact, in Germany, Italy and France, not even Apple is the leader in sales, so the Operating System does not seem to be a compelling reason, declaring itself the clear leader of Android in the statistics. And we raise a question again, If in Spain the queues for MiFans before the opening of a Mi Store are quite long, why is it a brand almost unknown in the rest of the world?
So ... where does Xiaomi really triumph?
To say that Xiaomi does not sell would be to be untrue, the Chinese firm sells a lot in certain markets where it has the approval of the public. As we have said, in Spain they have 13,89% of the market, just behind Huawei, which has 19,96% of the market, followed by Apple with 21,71% and leading, as always in Spain, Samsung with 27,72% of total sales during the month of June 2019. In fact, right now Xiaomi is the fourth in the list of brands that sell the most, but extremely far from Samsung and Apple (31,98% and 22,04% respectively), and somewhat far from Huawei with 9,04%.
- India: 22,19% of the market for Xiaomi, tying with Samsung
- . 13,89% of sales
- Bulgaria: 5% of sales
- China: About 9% of sales behind Apple (+ 20%), Oppo (+ 20%) and Huawei.
There is a constant in three brands: Samsung, Apple and Huawei are present in almost all markets in the first four positions, whatever the conditions. Nevertheless, Xiaomi offers very irregular figures, having a very important presence in some countries, and being almost unknown in other countries that border the aforementioned, How can there be so much difference? I imagine that this is precisely the reason that investors do not bet too much on Xiaomi.
And yet they objectively embroider it
There is a reality in all this and those of us who have tried many Xiaomi products, from bracelets and watches to smartphones, know it, Xiaomi offers contained prices with relatively high quality standards, so much so that in almost all of its products (cameras, batteries, telephones, lights ...) its direct rival at the same price is of a clearly inferior quality, And that deserves a huge applause, because Xiaomi is usually the example come true of: Good, nice and cheap. You can see all the data used for this article in this LINK.