With each new launch, especially of the iPhone, the guys from Cupertino start up the advertising machinery and begin to publish advertisements promoting the advantages and news of the new models. Despite the fact that this year, Apple has launched three new models, iPhone 8, 8 Plus and iPhone X, only the latter is the one that is focusing the company's Apple attention in this regard.
The guys from Cupertino have just published on their YouTube channel three new announcements in which the characteristics of the iPhone X are praised, especially focused on the function that Face ID offers us when unlocking the device and taking portraits with the front camera of the device.
The first ad, titled Open at a glance, shows us how fast the iPhone X works thanks to Face ID, making use of a magic password that we will never forget: the face to later show different faces by unlocking the device.
In the second video "Adapts to Your Face", available for the moment only on the Apple channel aimed at the Canadian public, he shows us how the system is able to identify the face of the rightful owner, despite wearing a beard, hat, sunglasses, makeup and other facial changes.
In the third video, he shows us the operation of the lighting offered by the mode of the new iPhone, lighting that users can adjust using depth maps and that also available on the iPhone 8 Plus, besides of course the iPhone X.
These videos are in addition to those already published by the company at the end of November, most of them also focused on the operation of Face ID and the newcomers Animojis. As usual, these types of ads are 15 seconds long and are intended to be broadcast on both television and social networks.