TikTok It has become one of the most popular social networks in the world, curiously its arrival from Asia did not make users doubt, but they adopted it with great interest and right now it moves masses, especially among adolescents and minors, it that in many occasions attracts a series of problems.
However, the problems have not been long in coming to our continent. TikTok has been reported to the European Commission for misleading children with its payment system and misleading advertising. We are going to take a look at the mechanisms that the EU has planned to limit these practices.
This complaint has been submitted to the European Commission by the European Consumer Organization, which has been ratified by 17 consumer protection organizations based in 15 different countries of the European Union, including the OCU (Spanish).
This complaint points directly to how their policy of use in terms of advertising is somewhat diffuse, promoting hashtags where they are encouraged to buy certain products and record themselves promoting them without there being a commercial relationship between the user and the product, so that the only beneficiary is TikTok
The treatment of the data that TikTok collects from its users for the mere use of sharing content in the update is also in the eye of the hurricane. According to a report by Consell de l´Audiovisual de Catalunya It was found that covert advertising is found in all types of publications, and not only in those correctly differentiated for such use. In fact, the main objective of this type of practice is minors, whose presence in the social network is quite remarkable. Now the European Commission will have to take action on the matter, right after the United States of America disengaged from the limitations on TikTok but kept (incoherently) the limitations on Huawei.