It is clear that the good of Tim Cook has a charisma quite different from that offered by guru Steve Jobs, While the good old Timmy focuses on working and not occupying too many covers in all kinds of press, Steve Jobs liked to offer more controversial content. The reality is that Apple would not be what it is today with the absence of either of these two figures.
Tim Cook: The genius who took Apple to the next level is the biographical book starring the CEO of one of the most valuable companies in history and that claims to have exclusive testimonies of characters that make up the Apple dome.
The book has been written by Leander Kahney, the same author who carried out the biography of another important pillar of the Cupertino company, Jony Ive. Apple's chief designer has always been closely linked to the figure of Steve Jobs, who placed all the trust in the world in him, and Jony Ive thanked him for this, since everyone knows that the best designs carried out by him British were made during the Jobs era. Be that as it may, Kahney has also made the biography of Tim Cook, and although I personally do not find it good to make these books when the protagonist is still so young, it will surely not be missing in my library.
This is how he presents it:
The death of Steve Jobs left a great void in the most innovative company of all time. Jobs was more than a CEO and founder; it was the epitome of a global brand. It was hard to imagine that someone would ever occupy that space he left, at least no one thought it would be Tim Cook (…)
That is, nobody gave a penny for Tim Cook as I said a long time ago, but it has proven to be up to the task, leaving Apple at the top, Have you been better than Steve Jobs as CEO and as a person?
- Tim Cook: The Genius Who Took Apple to the Nex Level (available April 16) BUY NOW.
Tim Cook first, the guy is brilliant, but for me he was not the genius that took apple to the next level, after the departure of jobs, apple was never the same again, they have always continued to release the same products with slight improvements, that a iPhone bigger, than a smaller iPad, than a bigger one.
Tim Cook a good executive but light years from Steve Jobs.