The death of Steve Jobs was a huge blow in many respects for Apple, not just business. However, the company was "in the hands" of Tim Cook, a CEO who has proven to be competent and effective despite not having the approval of all executives.
After almost ten years at the helm, Tim Cook plans to step aside after introducing a great new product and resign. This is how the Cupertino company, which is not going to leave anything to free will, plans its medium-term future without Tim Cook.
According to Mark Gurmann, This analyst who sells us smoke as well as pure gold, has been doubtful about the continuity in time of Tim Cook, the current and prolific CEO of Apple who has known how to break the essence of the company with movements that we would never have imagined, from customization to Widgets, through an opening of the operating system never seen before and why not say it ... He brought a hateful stylus to Apple products!
According to Gurman:
There are mixed signals. The sentiment within Apple is that Cook is waiting for the launch of a disruptive new product, which could be virtual reality glasses or a car. In his view, Silicon Valley companies should be made up of young people, which is why he considers that his time at Apple is about to pass.
In August 2011, proposed by Steve Jobs himself, the current CEO of Apple took the baton and until then he has only managed to improve himself year after year. We agree that you do not have the elf that characterized Steve Jobs, But without a doubt for the executives and shareholders of the company it will be difficult to match the work that Cook has done in this decade, will his departure mark the beginning of the end for Apple?