A few hours ago the current CEO of Apple and his team reported on the financial state current company and financial data for the last fiscal quarter. Regardless of the doubts that arise from now on, we cannot deny that it is the second best quarter in its history.
Following the announcement of the official data, Tim Cook answered some questions from journalists. Cook spoke about the iPhone price in other countries ensuring that the high price due to currency exchange has caused the number of sales to drop in emerging markets. First of all, the CEO of Apple believes that price is important.
Apple will assume certain currency changes to reduce the price of iPhones
Apple's revenues in this last fiscal quarter amounted to 84.310 million with net benefits of 19.965 millions of dollars. Yesterday my partner Luis reported on all the data updated by the Apple executive minutes after his official appearance. It was clear that the media were going to ask questions about that reduction of iPhones sold or about the event that occurred on the stock market almost a month ago.
Tim Cook assured that the price of the iPhone it is important for certain cases. Although he considers that in the United States it is not an impediment, he believes that the currency exchange It has affected too much in the price of the devices due to the strength of the dollar today. This has made "Money is a factor" especially in emerging markets.
Estoy convencido de que hacer un gran producto de alta calidad es lo mejor para el cliente.
From Apple they reported that they were taking action on the matter and, in some places, they will reduce the price of the iPhone to match the price of the device to local prices assuming the Cupertino company itself the difference. With this movement they intend to increase not only the number of devices sold but also to improve the image that the media has been giving them in recent months.