Tim Cook: "we will launch things and you will not explain to yourself how you could have lived without them"

The past dawn Tim Cook He was interviewed by CNBC's Mad Money and talked about the future of the iPhone, the Apple Watch, those who are switching from Android to iOS and a few more things. But what is perhaps most important is when he spoke about the innovations to come. Although we go in order: the first thing he did was answer a question about the low sales of the iPhone and smartphones reaching their peak.

The CEO of Apple says that «can not disagree more»And that, at least for your smartphone, the low iPhone sales They are due to the fact that many users uploaded to an iPhone 6 in 2014. Although it is most likely that this answer was given to calm the spirits of investors, it must be recognized that it makes sense: taking it to the extreme, if everyone bought an iPhone 6 In 2014, the vast majority of them did not consider buying an iPhone 6s with the same design and "a few" improvements, as people were looking for a large screen at the time.

Tim Cook says the best is yet to come

Cook says that the next iPhones (and here I use the singular, as Phil Schiller put it) «they will encourage you and other people who have an iPhone today to buy the new iPhones«. Further qualifying, the CEO of Apple says that:

We are going to give you things that you cannot live without and that you do not know you need today. That has always been Apple's goal. Do things that enrich people's lives. That you look back and think how I could have lived without this.

What can Tim Cook refer to? Well, it can be any simple novelty (the kind that many would define as "bullshit") or we can give free rein to the imagination and ask ourselves the right questions such as: What could a device offer that was really useful and is not available yet? The first thing that comes to mind is the real wireless charging, and with real I am referring to distance and not putting the iPhone on a surface that would reduce mobility. On the other hand, it is possible that it also refers to the dual camera, although if we consider that it will not be the first phone to use it, this two-lens camera should come with software that differentiates it from the rest. One of those things of "little importance" for some that could come to the iPhone 7 would be the True Tone display, something that is not very striking but that is quite noticeable, especially when we deactivate it.

Tim Cook also had time to talk about the Apple Watch and Apple's situation in China. With regard to the apple smartwatch, Cook said that they will be improving it more and more and that they are still learning how to do it better. At the time, the Apple CEO compared the first months of the Apple Watch's life to that of the iPod, a device that was not considered a success at first but that paved the way.

Regarding Apple's situation in China, Cook said he "could not be more optimistic", which is contributed to by the rapidly growing number of switchers that have switched from Android to iOS in the first half of 2016 compared to the same time period in 2015. He also said that Apple is working closely with Chinese regulatory authorities to bring the iTunes Store and iBooks Store back to China.

In my opinion, we have to be skeptical of Tim Cook's statements. On the one hand, he may be telling the truth and it may be that in September they will punch the table in the form of a spectacular iPhone 7, but we also have to think that in the interview he said what he had to say: «we are calm, everything is going well and we have very important things prepared. As always, time will solve all our doubts.