As time goes. Thirteen years ago the Apple iTunes store opened its doors, virtually obviously. Who could imagine that over the years, it would become the world's largest music seller with over 25 billion songs sold worldwide? It is clear that Steve Jobs knew it from there that he bet on this new way of selling music.
In recent years, the sale of digital music has dropped considerably due to the rise of music streaming services such as Spotify, Pandora, Rdio ... which forced the Cupertino-based company to rethink its position in the market and launch its own music streaming service called Apple Music.
In the video above you can see Steve Jobs' presentation from the iTunes Music Store, although the video quality leaves a lot to be desired, the audio that is not synchronized with the video allows us to follow the presentation without problems.
With the arrival of iTunes, a legal alternative came to the market that would allow us to download and listen to music from our device, trying to force the closure of the well-known Napster, Kazaa and others. In 2002, illegal music downloads had reduced CD music sales by 9%. Jobs' idea of selling the songs for 99 cents quickly made this digital music store popular.
Steve Jobs showed that by launching a convenient, cheap and easy-to-use service to download songs, it could perfectly prevail over the previously mentioned illegal music services, as well as being a legal alternative. Later Apple had certain problems with the DRM protection of their songs that did not allow them to be played on other devices than the company based in Cupertino.
