TomTom will continue to provide its maps to Apple

Apple Maps

As you all know, one of Apple's biggest failures to date is its maps. Many users have tried to go to some places and we have verified with more or less luck that the Cupertino maps "fail more than a fairground shotgun." But, in reality, the problem is not with the maps themselves, but with their search system.

Apple maps are given to you by TomTom, the Dutch company manufacturer of navigation systems for cars, motorcycles and mobile devices. One of the best companies when it comes to cartography. Luckily for everyone, especially for Apple since many users still do not trust the maps of the bitten apple, the company led by Tim Cook and TomTom have renewed their contract, so that Apple maps will continue to use information from TomTom in its mobile application, desktop and web version.

As happened the first time, no details of the operation have been revealed. It is not known the cost or for how long the agreement will last. Seeing that the Apple maps have been around for almost 3 years now, we could assume that this agreement would have a similar duration, but they are only assumptions.

Apple partnered with TomTom in 2012, just before they included their own maps and removed all traces of Google Maps. A year later, Apple brought its maps to OS X Mavericks. TomTom only provides the map information, but POIs and other data are provided by Yelp or Booking. According to analysts, the one who gains with this union is TomTom for working with a large company like Apple, but, income aside, the ones who come out win are the users of Apple Maps.

Although both this renewal and recent acquisitions by Apple are positive for its maps, I still miss news of an acquisition or agreement that refers to searches from its application. Using TomTom maps and information from reputable services, it seems to me a major failure that we do not find what we are looking for and, in the end, we only waste time.


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