The launch of Apple Music in June a year ago, marked the entry into the world of music streaming by Apple, a service that today it already has 17 million paying subscribers, as reported by Apple in the last keynote on September 7, in which it also announced the new iPhone 7 and 7 Plus, along with the Apple Watch Series 2 and the new and controversial AirPods. Practically from the beginning, Apple has always tried to reach agreements with many artists to be able to release their new albums exclusively, agreements that have given it a headache after the problems it has had with Universal Music over this issue.
Drake was one of the artists who opted for this platform to launch his latest album called Views last April, an album that was available exclusively on the Apple platform for 10 days, in which this album got 250 million reproductions in addition to more than a million downloads, since it was also exclusively for ten days through iTunes.
In these six months, Drake's album Views has been viewed over a billion times, becoming. on the first Apple Music album to do so. To celebrate, Tim Cook himself has given a commemorative plaque to Drake in which we can read: First album to achieve over 1 billion streaming on Apple Music.
To celebrate Drake has just uploaded to Apple Music an exclusive 22-minute video in which we can see where he got the inspiration needed to record this new album. This video was shot in Johannesburg, South Africa days before the start of his last world tour. Until next September 30, it will continue exclusively on Apple Music to later take to the rest of the digital platforms on the market.