The iOS App Store has become by far the most fruitful mobile app store of the last few years. Despite the fact that the competition has a greater number of downloads and applications, the monetary reality is quite different.
Since the advent of in-app purchases, the way we invest our money in mobile applications has grown enormously. So much so that we are expected to spend around € 80 per year on mobile applications by 2020.
Sensor Tower continues to calculate how the mobile app landscape will improve and progress. And it is that we find a very curious panorama, since in 2017 users invest an average of € 60 through various ways within the App Store. Of course, we must bear in mind that in-app purchases also go through Apple.
"Users in the United States of America will invest up to $ 88 a year in applications and other purchases by 2020 according to the latest data from the Sensor Tower intelligence bank. "
The figures can overwhelm us, but we must not forget that in the case of Apple, even paying for the Netflix subscription through the application could be considered a purchase and the Cupertino company hunts up to 30% of the profits produced in that case. We live in an increasingly connected world and this is making us really appreciate the need for certain applications in our personal and professional environment, this is how applications with subscription models and other derivations have proliferated. Be that as it may, the application market is growing at a brutal level, almost doubling in just four years, so much so that other markets such as video games are copying the formulas. It is clear that our life is increasingly focused on applications, yet eighty euros per year seems to be very optimistic.