Why has Apple stopped offering 12 days of freebies?

For six years, Apple has offered 12 days of gifts on the iTunes Store during the Christmas period, however, it seems to be definitively confirmed that this year we will not have this promotion available.

This seems to be confirmed by reliable sources in the MacWorld environment, but whatwhy Apple stopped offering this promotion How many years has it been with us?

The reasons, although not official, can be various. The first of them refers to gifts that many times are not such. Let me explain, right now there are hundreds of applications that have lowered their price during the Christmas period and it was common to see how Apple gave us some of them. Why give away something that really takes three or four days for free? It didn't make much sense.

The second cause could be related to continuous complaints from users about Apple gifts. It is true that the quality of the items in this promotion often left something to be desired, however, the commotion that was formed with the release of U2's latest album could have been the trigger to make the 12 days of gift disappear. Although many did not like that Apple automatically included this disc in the accounts of all users, it is not very normal to see a company apologize for giving gifts. If to the above we add the low quality that has always characterized the promotion, then we already have the question resolved.

It is rare that Apple backs down on its decisions so it is highly unlikely that we will see the 12 day gift promotion next year, at least we will not see it as it was raised previously.