El iOS 11.3 release It has been one of the most anticipated by users. Not only because of the new features but because it largely solved the battery health problem. Throughout these weeks of betas, Apple confirmed new features for iOS 11.3 and one of them was music videos on Apple Music.
These music videos can be understood as video clips. Much of these videos can be viewed on YouTube, but Apple intends to turn the industry around by offering users Video clips of exclusive artists, without ads and without costs costs for subscribers to the global service. This feature is now available in iOS 11.3 and iTunes 12.7.4.
Apple Music already has music videos in its catalog
Apple is aware that the audiovisual industry is in the hands of YouTube even though it has many deficiencies such as the malfunction it has been having in recent months or the number of advertisements available on the platform. This has made those from Cupertino think and make room for music videos on Apple Music.
With the release of iOS 11.3, music videos are now available on the platform of streaming music of the big apple. If you have an Apple Music subscription, you can access the video clips through the section To explore, then selecting "Music Videos".
Apple has created playlists like R&B of the moment, Hits of Today on video, or Latin Pop on video to encourage users to design their own playlists with the best of their favorite artists. This new way of operating video clips aims to grab the user's attention and avoid going to other platforms if you already have an Apple Music subscription.
Remember that these music videos They are totally free for those users who pay the subscription to Apple Music or they are in the trial period of the platform. What's more, no ads and we can enjoy exclusive videos from artists like Kyle Minogue or Beck.