For a couple of years, Apple does not update the figure of 60 million subscribers which had its music streaming platform in July 2019. The reasons are unknown but may be related to the same reasons that led the company not to announce the sales figures for iPhone, iPad and Mac.
While Spotify continues to grow every quarter and plans to reach 400 million users by the end of the year (including subscribers and users of the free version with ads), it seems that it is not the only music streaming platform that does it at a good pace. Google has announced the number of users of its streaming music platform YouTube Music.
According to the search giant YouTube Music and YouTube Premium, it is currently used by 50 million users. In this figure users who are in the test phase are included. Since Google changed the name of its streaming music platform from Google Play Music to YouTube Music, the platform has seen tremendous growth.
Google claims that its streaming platform is the monthly subscription service that grows the most today. It also reports that last year it paid more than $ 4.000 billion to the music industry. Lyon Cohe, Global Director of Music at Google states that:
We have amazing products on YouTube Music and YouTube Premium that offer truly unique value to artists and creators and the best experience for music fans and video lovers. We are on our own turf: there is nowhere else that fans can have uninterrupted access to the largest and most diverse catalog of music, artists and culture.
YouTube Music is priced at 9,99 euros per month and allows ad-free access to all music, music videos and other content. For 3 euros more, 12,99 euros, you will find YouTube Premium, which offers us the same conditions as YouTube Music but also removes all YouTube ads.
