Mark Zuckerberg, Facebook CEO, has charged against Apple for the operation of its ad blocking system (ad-block) on iOS 14 and says it will impact the economic recovery from COVID-19 in the coming years.
During the last session of financial results, Mark Zuckerberg was again critical of Apple's policy and commented that his actions will impact small and medium-sized businesses when it comes to recovering from the COVID-19 crisis.
According to Business Insider, during the session, Mark Zuckerberg charged against Apple plans to require the user to agree that the ads are tailored to their tastes and needs through the option to track them by GPS.
The actions carried out by companies such as Apple can have very significant negative effects on the economic recovery of small and medium-sized companies as of 2021.
Today, personalized advertising is helping thousands of small businesses find customers, expand their businesses, and create new jobs.
While Zuckerberg spoke specifically about how Apple's plans negatively impact small businesses, Facebook is the one that drives the publicity for many of those companies. He said these Apple plans pose a "great challenge" for Facebook.
Apple already planned to roll out its plan last September, but it was finally postponed to early 2021. During the same session, Zuckerberg indicated that Facebook would not notice the impact of these measures until the first quarter of 2021 (Q1).
On the other hand, a coalition of advertisers and publishers in France has been lobbying the government for the same reason, trying to force Apple to postpone the measure as long as possible.
The privacy of each user should be in the hands of each one. Being able to choose if we want the different applications to track us or not to show us personalized advertising is an option that the user must be able to control freely and not imposed by those who profit from it. Undoubtedly a "great challenge" for Zuckerberg and his family, who, they will see the business model of their main source of business altered, at least in a large number of terminals.