A few days ago I wrote an article highlighting why Apple ads were so effective. Today the big apple returns to the fray launching a new ad campaign that highlights the virtues of the iPad Pro. But also in each of the ads, Apple argues or refutes tweets from different users. Clearer water: try to make everyone who continues with a Windows PC jump to an iPad Pro, with many advantages over the competitors.
All this directed with the typical comic humor that Apple injects into each of its ads: a voiceover that relates all the elements and some actors that… are great.
The virtues of the iPad Pro: viruses, connectivity and Microsoft Word
Four have been the videos that Apple has published this afternoon on its YouTube channel. There are four videos included in a new advertising campaign where they try to highlight the characteristics of the iPad Pro versus other competitors (even with your own computer, the Mac).
In each of the videos we can see a topic covered. In one it was about whether there was Microsoft Word on the iPad Pro. The truth is that it is quite an important issue for many users when deciding whether to make the leap of buying a device or not. Apple answers yes, and refers to his Apple Pencil running in Word.
https://www.youtube.com/watch?v=INs_bnk4yJQ
In another of the announcements, he reviews all the features of the device. In addition, arguing that it is much faster than some computers, even giving some relevance both to all its functionalities and to its touch screen with which to interact: it is a vitaminized computer.
On the other hand, the issue of viruses is another that is constantly linked to Apple. Many people ask if iPads can have viruses. The Big Apple has pulled an ad to flatly deny this claim: they can't have viruses, because the App Store is very safe. (Be careful, we cannot have a virus if we use it correctly).
Once again, the Big Apple has made use of its audiovisual techniques and great ideas to make it clear that the iPad Pro is here to stay demonstrating each and every one of its virtues. The production of this advertising campaign has been based on tweets from certain users referring to the iPad Pro or reflecting on a computer problem, a tool that brings the receiver closer to the story that is being told. Very good Apple.
