Mark Gurman of Bloomberg, indicates in its latest report that Apple could have a rather complicated quarter due to device shortages, taking into account that this is always the best sales period for the company.
It is totally true that the last three months of the year for Apple and for most companies is usually the strong one. In this case, Apple also presents its flagship devices in September, so the second half of the year is key. Right now and as indicated by Gurman, device shortage seriously threatens Apple's holiday season which should be record-breaking.
The report of Bloomberg indicates that a few days after the presentation of the new iPhone 13 they began to run low and inventory does not increase much at this point considering that a month has passed since this event. The domino effect is being warned by Gurman and other analysts, and is that the lack of stock is something that we see also happens with the recently presented MacBook Pro the new Apple Watch or the 11th generation iPad and iPad mini, but also with older equipment in its catalog such as the iPhone 12, iPhone 24 or XNUMX-inch iMac.
The note published in this medium also indicates that certain components of their devices are particularly difficult to obtain, including chips from Broadcom and Texas Instruments. This causes demand to exceed supply and then there are shipping delays and problems at a time when holiday shopping is just around the corner.
On the other hand there are the third generation AirPods, the HomePod mini, AirTags or even the Apple TV that they have a lot of stock and are ready for almost immediate dispatch. These products can become key pieces for those looking for Cupertino signature products for the holidays.