Apple hires Arthur van Hoff to improve its virtual reality projects

Apple to launch augmented reality glasses with Carl Zeiss - Concept

La virtual reality It is one of the projects that Apple has been working on powerfully in recent years. Rumors suggest that in the next few years the virtual reality glasses, a product that could be attractive to many sectors of the population.

The realization of this project involves the presence of great experts augmented reality, immersive experiences and, above all, engineers and programmers. Apple has hired Arthur VanHoff, an expert in virtual reality, to continue working in this line although we do not know the role he will have in the company.

Arthur van Hoff joins Apple as 'Senior Architec'

Arthur VanHoff is a computer engineer specialized in artificial intelligence. He founded the company Jaunt in 2013. The company has since been dedicated to creating cinematic content compatible with virtual reality. In other words, compatible with virtual glasses available on the market. Since its creation, Jaunt has been changing its roadmap a bit and, currently, it focuses on augmented reality in a generalized way.

Being an expert in the field of augmented reality and artificial intelligence, Apple has decided hire van hoff as 'Senior Architec'. We do not know the work that will carry out in the big apple. We know this information thanks to the update of his profile on LinkedIn, which ensures that he has already held the position since the beginning of April. However, we are completely sure that all the projects that van Hoff is involved in will have to do with virtual reality and, quite possibly, with the virtual reality system that Apple is working on.

By way of curiosity, Arthur van Hoff's company Jaunt has raised more than 70 million of large companies that have applied for their jobs such as Disney, Land Rover, Google, Samsung ...


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