El October 30, Apple's new digital service was born, a new service that is actually a plan that encompasses all its services and that allows us to save a few euros by hiring them all together. A new Apple One that arrives to fight in the subscription market, an increasingly difficult market ... And precisely Spotify, one of the main players in the subscription market, is having it more and more difficult ... Spotify would be considering a price increase after the loss of profits it is having. Keep reading that we tell you all the details of this important news.
And everything comes after the publication of the company's results in the third quarter of 2020, not an easy year for anyone ... And we have to bear in mind that in the third quarter of the year 2019 Spotify had a profit of 282 million dollars, this year in the same quarter it has had only 118 million dollars. What is the loss of profits? well above all to increase in Apple Music subscribers thanks to the great marketing campaign being carried out by those from Cupertino in India and Russia. A bad year for Spotify that has already made it clear, in the words of its CEO, that price increases will soon come to compensate for the loss of users.
It is not clear how the increases will be, nor if they will affect all the plans or not. Yes, they are coming warning for quite some time that family plans are only for people who live in the same household (Today everything is for people who live together). They may cut this plan, they may raise all subscriptions, they may eliminate the free plan ... And you, are you Spotify subscribers? Do you prefer it to other platforms like Apple Music?
Well, if spotify raises prices, I'm going to Apple Music only