We are a few weeks away from Christmas, one of the most important times for technology companies as this is where they can measure public interest in new devices. But what if it is better diversify sales and distribute them throughout the year? This is done by some brands such as Samsung, and some analysts would be pointing out that Apple could switch to this strategy of launching products in two periods of the year in order to regularize revenues ...
And it is that since the launch of the iPhone 4s in 2011, Apple has launched its models flagship During autumn, all models of the season at the same time of year, specifically in mid-September. What these say JPMorgan analysts is that from Cupertino they launch two models (pairs) of iPhone in 2021. A pair in the first half of the year, in a window from March to June; and another pair in a second window that would coincide with the month of September as it happens now. A model of launches similar to those that Samsung does with its devices.
Yes it is true that the guys from Cupertino already made some other similar launch during the spring but it was never a flagship model. Apple launched the iPhone SE in March in addition to having launched special iPhone models such as the PRODUCT (RED) model of the iPhone 8.. A change in strategy that would help iPhone sales flow through the different seasons, something that would make Apple's revenues more regular and less susceptible to the volatility of macroeconomic changes. And finally they dare to talk about what these launches would mean for the apple brand, Apple could say they're making more iPhones than ever. But hey, you know that all this news has to be taken with a bit of tweezers, in the end it is the company itself that decides, so let's wait for new releases ...
