The truth is that having the option of launching a phone every year and having it become a best-seller is within the reach of very few. Does Apple have an ancient formula that makes this possible? No. What is clear is that each year they achieve higher sales, they do not stop growing and this is due to several factors, among them it seems that updates or improvements implemented slowly but efficiently it is one of these factors.
Then we can get into issues of design, power or even the implementation of new technologies such as the newcomer 5G, something we had in many mobile devices before it came to Apple's iPhone but it seems that encourages users to change for the new model.
Luca Maestri and Tim Cook, clarified some questions about the demand for 5G
At Apple's last financial results conference, CFO Luca Maestri and Apple CEO Tim Cook explained that it was more than possible that there was a high demand from their customers for the implementation of 5G in their devices and that the arrival of the new iPhone 12 models caused the sale of these to increase. Those users who were waiting to update their old iPhone did so with these new models precisely because of the implementation of this technology.
Another important detail in these statements is that according to them Apple customers opted to a greater extent for the iPhone 12 Pro and iPhone 12 Pro Max models. What does seem more than evident is that things have gone well for Apple despite being one of the last companies to implement technologies such as 5G in their smartphones and that added to the design change -more similar to that of the iPad Pro- made their sales higher.
Today we continue to see older iPhone models in the hands of users, but the iPhone 12 seems to have been the most anticipated iPhone by many of us and it provided the necessary momentum to make the change.
